Aerie is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitters. The brand targets the American 15- to 25-year-old female demographic. They recently launched a campaign about accepting bodies and flaws white wearing their lingerie.
They recently launched a campaign with the hashtag #aeriereal and the tagline “Aerie Real is about body positivity, empowerment, & loving yourself.”
THIS WOULD BE SO AWESOME IF THEY ACTUALLY INCLUDED ANY DIVERSITY IN BODY TYPES, HAIR TEXTURE, AND ETHNICITY.
I mean displaying a skinny white girl in a bra while sitting down so that her stomach is slightly folded over her panties and calling her curves beautiful is a cheap attempt at reaching different audiences from the ones you already do.
I mean y’all they got me fucked up because they have now touched on two things that are near and dear to my heart: PR Campaigns and Body Positivity.
Just scrolling through their Instagram page, there are no women over the size of 4 or 6 and 75 percent of all their models are white.
The bra sizes at Aerie stop at a 40DD and their panties stop at XXL. The thing is Aerie the average woman in America is a size 14….which means your panties and bras wont fit so many women.
How about you start selling to a larger range of booties and boobies?
If Aerie was really about body positivity their Ads would reflect that diversity. But alas your campaign looks like any other lingerie campaign I’ve ever seen in mainstream media.
It tells us that if you wanna feel sexy in your undies maybe you should dye your hair, straighten it, and start doing crunches till your stomach flattens out like board while non nonchalantly hanging out in a bed with white sheets.
How does this empower anyone who does not identify with this physical image of beauty? Hmmmmmm OH WAIT IT DOESN’T. SO THEY BASICALLY DID A CAMPAIGN AND SLAPPED THE WORDS “BODY POSITIVITY” ON IT AND THINK THEY ARE DOING A FAVOR TO EVERYONE….
EMPOWERING WOMEN STARTS WITH INCLUDING EVERYONE, not just skinny women not even just women for that matter EVERYONE. I’m talking men, women, and everyone in between.
I want to see an ad for lingerie with a 200 something pound person while brushing their teeth in the bathroom before they go join their partner in bed.
I want to see an ad for lingerie with a trans women taking pictures in the mirror, feeling good about themselves and loving their body.
I want to see an ad for lingerie with a person dancing and singing in their favorite bra and panties while they clean their house.
Ya know, like real people doing real things?
I know its too much to ask but can mass media start reflecting the people in our lives? I just want my kids to look at lingerie ads and not just see super models with wings on their backs walking down a runway.
Everyone has the right to sex appeal and it will vary from person to person what it looks like. What Aerie is doing right now simply continues the norm for what is considered sexy.
But sexy…is so much more than two boobs and two cheeks barely covered by some cloth. Its a lifestyle, its an outlook, its a state of mind, that this campaign doesn’t even scratch the surface of.
There is so much more that this campaign could be, and hope in time they see that and expand the images they are presenting.